BMW
Commercial
2026
Challenge
How do we position the BMW S1000RR as both a precision-engineered superbike and a premium brand experience?
Brand Values
BMW's identity is built on performance, precision, innovation, and engineering excellence
Creative Direction
Dramatic Lighting
Highlights the sculptural aspects of the s1000r
Controlled Camera
Uses deliberate camera movement to emphasize precision and speed
Motion Design
Reinforce speed through animated text
Design Goals
Create a cinematic commercial that communicates speed, precision, and engineering excellence through lighting, camera movement, and motion design
My Contributions
Storyboarding
2D Illustration
3D Modeling
Motion Graphics
Compositing
Process
Storyboard
Planned camera sequencing to progressively reveal motorcycle's design and engineering details
Integrated motion graphics to communicate specifications while maintaining cinematic pacing
Asset Preparation
Created materials in Arnold for realistic metal, paint, carbon fiber finishes
Modeled the BMW S1000RR using Maya's hard-surface workflow
Animated lighting to simulate motion while keeping the motorcycle remained stationary.
Compositing
Synchronized typography with the soundtrack to reinforce pacing and impact.
Used CC Power Pin to seamlessly integrate perspective-aware graphics into the rendered footage
Challenge
How do we position the BMW S1000RR as both a precision-engineered superbike and a premium brand experience?
BMW Commercial
Brand Values
BMW's identity is built on performance, precision, innovation, and engineering excellence
Creative Direction
Dramatic Lighting
Highlights the sculptural aspects of the s1000r
Controlled Camera
Uses deliberate camera movement to emphasize precision and speed
Motion Design
Reinforce speed through animated text
Design Goals
Create a cinematic commercial that communicates speed, precision, and engineering excellence through lighting, camera movement, and motion design
My Contributions
Storyboarding
2D Illustration
3D Modeling
Motion Graphics
Compositing
Process
Storyboard
Planned camera sequencing to progressively reveal motorcycle's design and engineering details
Integrated motion graphics to communicate specifications while maintaining cinematic pacing
Asset Preperation
Created materials in Arnold for realistic metal, paint, carbon fiber finishes
Modeled the BMW S1000RR using Maya's hard-surface workflow
Animated lighting to simulate motion while keeping the motorcycle remained stationary.
Compositing
Synchronized typography with the soundtrack to reinforce pacing and impact.
Used CC Power Pin to seamlessly integrate perspective-aware graphics into the rendered footage