Dare Bear
Branding
2025
Challenge
How do we create a memorable visual identity that stands out across all multiple streaming and social media platforms
Brand Values
The identity needed to feel playful, energetic, and instantly recognizable while reflecting the creator's personality across multiple platforms
Creative Direction
Mascot Driven
represents the brand owner and needs to be the focal point
Playful Typography
establish the heart, X and the star as key icons for the brand
Specific Color Palette
maintain recognition across digital assets
Design Goals
Develop a cohesive visual identity system centered around an original mascot, custom typography, and vibrant color palette that could scale across platforms
My Contributions
Brand Identity
Custom Typography
Banner Design
Character Illustration
Social Assets
Process
Moodboard
explored visual references centered around play mascots, rounded typography and specified color palettes to establish the brand's personality before production
Typography
built a custom display interface typeface from individual letterforms balancing readability with playful asymmetry and recurring brand motifs
Illustration
iterated through multiple mascot concepts before developing a chibi character that could function consistently across icons, banners, stickers, and social assets
Challenge
How do we create a memorable visual identity that stands out across all multiple streaming and social media platforms
Dare Bear 2025
Brand Values
The identity needed to feel playful, energetic, and instantly recognizable while reflecting the creator's personality across multiple platforms
Creative Direction
Mascot Driven
represents the brand owner and needs to be the focal point
Playful Typography
establish the heart, X and the star as key icons for the brand
Specific Color Palette
maintain recognition across digital assets
Design Goals
Develop a cohesive visual identity system centered around an original mascot, custom typography, and vibrant color palette that could scale across platforms
My Contributions
Brand Identity
Custom
Typography
Banner Design
Character Illustration
Social Asset
Process
Moodboard
explored visual references centered around play mascots, rounded typography and specified color palettes to establish the brand's personality before production
Typography
built a custom display interface typeface from individual letterforms balancing readability with playful asymmetry and recurring brand motifs
Illustration
iterated through multiple mascot concepts before developing a chibi character that could function consistently across icons, banners, stickers, and social assets
