1. Challenge

How do we make self-storage feel welcoming instead of transactional?

Storage Mart Commercial

2026

  1. Brand Values

  • StorageMart builds trust by positioning itself as a community-focused storage provider

  • Familiarity, family, and local connection are central to the brands identity

  1. Creative Direction

Warm Lighting

creates a welcoming domestic atmosphere

Character Through Objects

furniture and personal belongings tell the owner's story

Design Goals

Build a campaign that positions Storage Mart as a trusted, community-focused brand through storytelling and visuals

My Contributions

  • Storyboarding

  • 3D Modeling

  • 3D Animation

  • Motion Graphics

  • Compositing

Process

  1. Storyboard

Planned object animations that gave personality to everyday household items while supporting the nostalgic tone.

  1. Asset Preparation

  • Rigged furniture using bend deformers to create stylized secondary motion

  • Built dedicated lighting rigs and light linking for consistent rendering across scenes

  1. Compositing

Transitioned seamlessly between realistic and illustrated environments by animating opacity and layered compositing techniques

Storage Mart Commercial

2026

  1. Challenge

How do we make self-storage feel welcoming instead of transactional?

  1. Brand Values

  • StorageMart builds trust by positioning itself as a community-focused storage provider

  • Familiarity, family, and local connection are central to the brands identity

  1. Creative Direction

Warm Lighting

creates a welcoming domestic atmosphere

Character Through Objects

furniture and personal belongings tell the owner's story


Design Goals

Build a campaign that positions Storage Mart as a trusted, community-focused brand through storytelling and visuals

My Contributions

  • Storyboarding

  • 3D Modeling

  • 3D Animation

  • Motion Graphics

  • Compositing

Process

  1. Storyboard

Planned object animations that gave personality to everyday household items while supporting the nostalgic tone.

  1. Asset Preperation

  • Rigged furniture using bend deformers to create stylized secondary motion

  • Built dedicated lighting rigs and light linking for consistent rendering across scenes

  1. Compositing

Transitioned seamlessly between realistic and illustrated environments by animating opacity and layered compositing techniques