Storage Mart Infomercial

2026

  1. Challenge

How do we communicate that renting self-storage can be simple, fast, and stress-free?

  1. Brand Values

  • StorageMart positions itself as an approachable, community-focused storage provider

  • The brand emphasizes convenience, trust, and simplicity for both first-time and returning customers.

  1. Creative Direction

Fast Paced

communicate how quickly the rental process can be

Simplicity

reduce visual clutter by showing only essential information

Yellow (as a guide)

reinforces the brand's approachable and energetic identity



Design Goals

Create a campaign that communicates speed and simplicity while remaining true to StorageMart's approachable brand identity.

My Contributions

  • Storyboarding

  • 3D Modeling

  • 3D Animation

  • Motion Graphics

  • Compositing

Process

Storyboard

  • Designed an animated yellow guide to direct the viewer through interface while reinforcing speed and simplicity

Asset Preperation

  • Grouped 3d furniture assets into reusable animation controls allow multiple objects to animate simultaneously while remaining easy to revise

  • Built reusable animation groups to reduce production time throughout the project



Compositing

  • Structed animations to accommodate late-stage audio revisions without major rework

  • Used nested animations to efficiently manage looping animations across scenes

  1. Challenge

How do we communicate that renting self-storage can be simple, fast, and stress-free?

Storage Mart Infomercial

2026

  1. Brand Values

  • StorageMart positions itself as an accessible, community-focused storage solution.

  • The brand emphasizes convenience, trust, and simplicity for first-time and returning customers.

  1. Creative Direction

Fast Paced

communicate how quickly the rental process can be

Simplicity

reduce visual clutter by showing only essential information

Yellow (as a guide)

reinforces the brand's approachable and energetic identity


Design Goals

Create a campaign that communicates speed and simplicity while remaining true to StorageMart's approachable brand identity.

My Contributions

  • Storyboarding

  • 3D Modeling

  • 3D Animation

  • Motion Graphics

  • Compositing

Process

  1. Storyboard

  • Designed an animated yellow guide to direct the viewer through interface while reinforcing speed and simplicity

  1. Asset Preparation

  • Grouped 3d furniture assets into reusable animation controls allow multiple objects to animate simultaneously while remaining easy to revise

  • Built reusable animation groups to reduce production time throughout the project

  1. Compositing

  • Structed animations to accommodate late-stage audio revisions without major rework

  • Used nested animations to efficiently manage looping animations across scenes